Lead platforms rent you customers. You pay per lead, the lead is shared with other pros, and the customer belongs to the platform. Build channels you own.
The order Tim would build them in
- Google Business Profile. Photos, services, service area, and a steady flow of reviews.
- Local Services Ads. Tim says close to half of Handy's marketing comes from LSA, and it is their only recurring paid channel.
- A website that books jobs. Online booking goes straight into the schedule.
- Your brand everywhere. Same colors on vans, uniforms, yard signs and door hangers. Customers call Handy's "the company with the brown and orange vans".
- Past customers. Review requests after every job, and a reason to come back (a membership or a seasonal checklist).
Filter price shoppers
Handy's tried a service call fee for estimates so only serious customers book. Decide who you don't want before you pay to reach everyone.
Do this this week
List where your last 20 jobs came from. Circle the ones you own. Pick one owned channel to improve this month.